Amazon's policies and practices regarding dietary supplements, given by representatives from Pattern, an e-commerce accelerator company. Key points include:

Overview of Pattern's services as an e-commerce accelerator, helping brands grow their online presence.

Discussion of the importance of e-commerce, with global retail e-commerce sales projected to reach $8 trillion by 2027.

Explanation of Amazon's policies regarding dietary supplements, including recent changes and enforcement practices.

Overview of common issues faced by supplement brands on Amazon, such as restricted products, product safety complaints, and the new dietary supplement approval process.

Insights into Amazon's use of AI and algorithms to flag potentially problematic listings.

Discussion of Amazon's attempts to align more closely with industry standards, including accepting attorney letters as evidence for certain claims.

Predictions for future policy changes, including potential expansion of the third-party certification process to other product categories.

Observations on Amazon's improved consistency in enforcement and communication with the industry over recent years.

The presentation emphasizes the complexity of selling dietary supplements on Amazon and the ongoing changes in policies and enforcement practices. It also highlights the importance of understanding and adapting to these changes for brands to succeed in the Amazon marketplace.

View slides here: https://drive.google.com/file/d/10jnpCpFrlTJAMo0RH5_Olg45fRe12shA/view?usp=sharing